Privacy policy

Privacy Policy | Last updated: May 19, 2026

This policy explains what information Plume collects when you visit plumewild.com or make a purchase, how that information is used, and what choices you have. It is written to be read, not just filed away.

Plume is powered by Shopify. Some of the data described below is collected and processed by Shopify on our behalf. Where that applies, this policy notes it and points you to Shopify’s own privacy resources.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you. It does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the site and as permitted or required by applicable law, we may collect or process the following:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address

• Financial information, including payment card details, transaction information, and payment confirmation

• Account information, including usernames, passwords, security questions, and preferences

• Transaction information, including items you view, add to your cart, purchase, or return

• Communications with us, including any messages you send through customer support

• Device information, including your IP address, browser type, and other identifiers

• Usage information, including how you navigate and interact with the site

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, when you visit the site, make a purchase, or contact us

• Automatically through the site, including via cookies and similar technologies

• From our service providers, who collect or process information on our behalf

• From our partners or other third parties

How We Use Your Personal Information

We use personal information for the following purposes:

Provide, Tailor, and Improve the Services.

We use your information to process orders, handle payments, arrange shipping, manage returns, send account-related notifications, and improve the overall experience of the store.

Marketing and Advertising.

We may use your information to send marketing communications by email or postal mail, and to show relevant product advertisements on the site and elsewhere online.

Security and Fraud Prevention.

We use your information to authenticate accounts, protect against fraudulent or harmful activity, and maintain a secure checkout experience.

Communicating with You.

We use your information to respond to questions, provide customer support, and maintain our relationship with you.

Legal Reasons.

We may use your information to comply with applicable law, respond to legal process, or enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

• With Shopify and other vendors who perform services on our behalf, including payment processing, data analytics, cloud storage, and fulfillment

• With business and marketing partners who support advertising and personalization services

• When you direct us to share information, such as through social media integrations

• With our affiliates or within our corporate group

• In connection with a business transaction such as a merger, or to comply with legal obligations, enforce our policies, or protect our rights and the rights of our users

Relationship with Shopify

The store is hosted by Shopify, which collects and processes personal information related to your access and use of the site. Information you submit may be shared with Shopify and with third parties in other countries. Shopify also uses data from your interactions with our store, combined with data from other merchants and with Shopify itself, to provide enhanced features and services.

In those circumstances, Shopify is the responsible party for processing. To learn more about how Shopify handles your data, or to exercise any rights you may have, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites and Links

The site may contain links to third-party websites or platforms. If you follow those links, you should review the privacy and security policies of those sites independently. We are not responsible for their content, accuracy, or data practices. Information you share in public or semi-public spaces, including social media, may be visible to others without limitation.

Children’s Data

The site is not intended for use by children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, you may contact us to request that it be deleted.

As of the effective date of this policy, we do not sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee that your information will be protected in every circumstance. We recommend against using unsecured channels to share sensitive information with us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline a request as permitted by law.

Right to Access / Know:

You may request access to personal information we hold about you

Right to Delete:

You may request that we delete personal information we maintain about you

Right to Correct:

You may request that we correct inaccurate personal information

Right of Portability:

You may request a copy of your personal information and ask that we transfer it to a third party, subject to certain limitations

Right to Opt Out of Sale or Sharing for Targeted Advertising:

Depending on where you reside, you may opt out of the sale or sharing of your information for targeted advertising purposes. You can exercise this right at the link provided in our store. If you visit our site with the Global Privacy Control signal enabled, we will treat it as an opt-out request for the device and browser you are using. To learn more, visit globalprivacycontrol.org. We do not recognize other “Do Not Track” signals.

Managing Communication Preferences:

You may opt out of marketing emails at any time using the unsubscribe link in any message. We may still send non-promotional communications, such as order confirmations or account updates.

You may exercise any of these rights where indicated on the site or by contacting us directly. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf, subject to verification requirements. We will respond in accordance with applicable law and will not discriminate against you for exercising these rights.

To learn more about how Shopify processes your personal information and your rights in relation to that processing, visit https://privacy.shopify.com/en.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored, or processed in countries other than where you reside. If we transfer your information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, unless the transfer is to a country that has been determined to provide adequate protection.

Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or for legal and operational reasons. Any updates will be posted on this page with a revised effective date. Notice will be provided as required by applicable law.

Contact

If you have questions about this policy or would like to exercise your rights, please contact us: