Privacy policy

Privacy Policy | Last updated: July 6, 2026

This policy explains what information Plume collects when you visit plumewild.com or make a purchase, how that information is used, and what choices you have. It is written to be read, not just filed away.

Plume is powered by Shopify. Some of the data described below is collected and processed by Shopify on our behalf. Where that applies, this policy notes it and points you to Shopify’s own privacy resources.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you. It does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the site and as permitted or required by applicable law, we may collect or process the following:

  • Contact details: Including your name, shipping address, billing address, phone number, and email address.

  • Financial information: Including transaction information, order details, and payment confirmations. (Note: All credit card processing is handled securely via our third-party payment gateways; Plume never stores or sees your full credit card number).

  • Account information: Including usernames and store preferences if you create a customer profile.

  • Transaction information: Including items you view, add to your cart, or purchase.

  • Communications with us: Including any messages you send through customer support or email.

  • Device information: Including your IP address, browser type, device identifiers, and location data gathered by standard web servers.

  • Usage information: Including how you navigate, browse, and interact with our site.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you visit the site, make a purchase, or contact us.

  • Automatically through the site, including via cookies, Shopify pixels, and similar tracking technologies.

  • From our service providers who collect or process information on our behalf (such as payment processors and analytical platforms).

How We Use Your Personal Information

We use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: We use your information to process orders, handle payments, coordinate on-demand printing, and arrange direct shipping.

  • Marketing and Advertising: We may use your information to send marketing communications by email, and to show relevant product advertisements on our site or elsewhere online.

  • Security and Fraud Prevention: We use your information to protect against fraudulent transaction activity and maintain a secure checkout experience.

  • Communicating with You: We use your information to respond to questions, provide order updates, and offer customer support.

  • Legal Reasons: We may use your information to comply with applicable law, respond to legal process, or enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following limited circumstances:

  • With Shopify and our trusted domestic print-on-demand fulfillment partners to manufacture, pack, and ship your custom orders.

  • With payment processors (like Shopify Payments or Stripe) to securely process your transactions.

  • With business and marketing partners who support our advertising, tracking pixels, and site optimization.

  • To comply with legal obligations, enforce our policies, protect our rights, or respond to a lawful government request.

Relationship with Shopify

Our store is hosted by Shopify, which collects and processes personal information related to your access and use of the site. Shopify also uses data from your interactions with our store, combined with data from other merchants and with Shopify itself, to provide enhanced features and fraud prevention.

In those circumstances, Shopify acts as a data processor. To learn more about how Shopify handles your data, or to exercise any rights you may have, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Children’s Data

The site is not intended for use by children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, you may contact us to request that it be deleted.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee that your information will be protected in every circumstance. We recommend against using unsecured channels to share sensitive financial details with us.

How long we retain your personal information depends on operational and legal factors, such as maintaining record histories for tax purposes, resolving disputes, or executing your ongoing customer preferences.

Your Rights and Choices

Depending on your state of residence within the United States, you may have some or all of the following rights regarding your personal information. These rights are not absolute and apply in specific circumstances:

  • Right to Access / Know: You may request access to the personal information we hold about you.

    Right to Delete: You may request that we delete personal information we maintain about you.

  • Right to Correct: You may request that we correct inaccurate personal information.

  • Right to Opt Out of Targeted Advertising: You can opt out of the sharing of your information for targeted advertising purposes by adjusting your cookie preferences on our site or using a Global Privacy Control (GPC) browser signal.

Managing Communication Preferences

You may opt out of promotional emails at any time using the "unsubscribe" link included at the bottom of our messages. We will still send non-promotional communications, such as mandatory order and shipping confirmations.

To exercise any of these privacy rights, please contact us at hello@plumewild.com. We may need to verify your identity before processing your request.

Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our operational, legal, or regulatory workflows. Any updates will be posted on this page with a revised effective date.

Contact Us

If you have questions about this privacy policy or would like to exercise your rights, please reach out:

  • Email: hello@plumewild.com

  • Mailing Address: Plume, 10685-B Hazelhurst Dr., #42555, Houston, TX 77043, United States