Plume's relationship with birds began long before the brand did. What started as a grade school assignment, drawing birds and researching the species behind them, became a practice that never really stopped.

That early attention to detail and desire to understand what made each bird distinct, shaped the way Plume approaches everything it makes.

We are built around the belief that what you carry and surround yourself with should be worth having. There is a confidence that comes from owning fewer things that are exactly right. That is what Plume is working toward.